Falguni and Shane, who did the show for lifestyle care brand Fiama Di Wills, said the cause was very close to their heart as the former's mother was diagnosed and cured of breast cancer at an early stage.

The collection was all about exaggerated gowns which created an elaborate red carpet look in shades of reds, smoky grey, blush pinks, purples and off-whites. There were bejewelled ensembles in voluminous gowns with pink bows that signified the international symbol of breast cancer awareness. Feathers flounced from shoulders and sleeves of gowns with hems of varying lengths. The cloth - more of organza - was bunched up and twisted with detailing like origami folds, and multiple tiers, pleated and folded to give a grand look.

Minissha, who walk the ramp for Falguni and Shane said: Women need to wake up and please take care. Our health is our biggest priority and the essence and beauty of a woman lies truly in her breasts. Fashion was a very good way to promote breast cancer awareness as it celebrates feminity and womanhood.'

Apart from the show, Falguni and Shane are also setting up an auction for a special peacock dress that is short, a halter cut and heavily bejewelled. Even the outfit that jewellery designer Farah Ali Khan flaunted, would be auctioned at the WIFW venue Friday. The money collected from the show would be utilised towards breast cancer afflicted women who cannot afford proper treatment.