Jeniffer Lopez suffers losses

20:13 Posted by Cool Blogger

Popstar Jeniffer Lopez's fashion empire is running into losses due to the economic recession as it has put fresh collections on hold.

The `Waiting for Tonight` hitmaker has banked million from merchandising and brand deals. She launched the `Sweetfac`e` range in 2005 as a street wear spin-off of her
original JLO clothing collection but all this seems to be a thing of the past now, Contactmusic reported.

Lopez`s `Sweetface` clothing line will cease once the spring collection hits stores.

"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," a statement from the fashion house said.

Lopez is not the only celebrity designer to feel the pinch in tough economic times, singer/actress Mandy Moore`s `Mblem` and `The Hill`s star Lauren Conrad`s lines are also
currently on hiatus.


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